This Financial Services Guide (FSG) is designed to assist you in deciding whether to use any of our services and contains important information about:

  • The services we offer you
  • Any potential conflicts of interest we may have
  • How we and our associates are paid
  • What to do in the event of a complaint


We are an Authorised Representative (AR No 1241963) of United Insurance Group Pty Ltd (UIG), who hold an Australian Financial Services Licence (AFSL 327131) and we are authorised by them to advise and deal in the full spectrum of general insurance products.

We employ the following staff who are also authorised representatives of United Insurance Group Pty Ltd.

•      John Keogh      AR No. 1237571

UIG are responsible for the financial services provided to you, or through you to your family members, including the distribution of this FSG.  They are required to meet high standards for: staff training, organisational competence, management expertise, financial control and compliance disciplines.


We usually act on your behalf and in your interests in all matters.  Sometimes, it may be more appropriate for us to access insurance or manage claims where we act as an agent of the insurer.  If and when this situation arises we will explain and highlight this to you.


We offer a range of services to assist you to protect your assets and guard against unexpected liabilities including:

  • Reviewing and advising on your insurance needs
  • Identifying risk factors to avoid claims
  • Seeking competitive premium quotations


We can advise and arrange a broad range of insurances on your behalf including:  Home Building and Contents, Private and Commercial Motor, Farm, Business Packages, Construction, Liability, Industrial and Professional covers.


Under the Corporations Act 2001 (The Act) Retail Clients are provided with additional protection from other clients.  The Act defines Retail Clients as Individuals or a manufacturing business employing less than 100 people or any other business employing less than 20 people and that are purchasing the following types of insurance covers:  Motor vehicle, home building, contents, personal and domestic, sickness/accident/travel, consumer credit and other classes as prescribed by regulations.

Some of the information in this FSG only applies to Retail Clients and it is important that you understand if you are covered by the additional protection provided.


Typically, we only provide General Advice to our Retail Clients.  General Advice does not take into account your particular needs and requirements and you should consider the appropriateness of this advice to your circumstances prior to acting upon it.  We will provide you with a General Advice Warning in such cases.

If you are a new Retail Client purchasing Personal Accident or Sickness insurance and obtain Personal Advice, that is, advice that takes into account your particular circumstances, we will give you a Statement of Advice (SOA), that sets out the advice provided and the basis on which the advice is made and our remuneration should you purchase the product.

For existing Retail Clients, we may not provide an SOA but rather provide the advice to you orally.  In such cases you may request us to provide you with a Record of Advice (via phone or in writing) which we will provide to you within 28 days of such request.

When you ask us to recommend an insurance policy for you, we will usually only consider the policies offered by the insurers or insurance providers that we deal with regularly.  In giving you advice about the costs and terms of recommended polices we have not compared those policies to other policies available, other than from those insurers we deal with regularly.

If we recommend the new purchase of a particular financial product, we will also give you a Product Disclosure Statement at that time, which sets out details specific to that product and the key benefits and risks in purchasing the product.


To enable us to provide the right advice we need you to provide us with complete information about the risk(s) that you face and those that you want to be insured for.  You should also tell us about any relevant changes so we may review your insurance accordingly.


When placing your insurance, they usually receive a commission from the insurer.  The amount varies between 0% and 25% of the base premium you pay.  Full commission information (including dollar amounts) will be provided on request.

UIG have a set of standard non-refundable Broker Fees that they charge you for services such as:

  • Market research on products available.
  • Assessing the claims paying ability of insurers.
  • Sourcing alternative quotations and coverage.
  • Risk analysis and portfolio co-ordination.

All fees payable for services will be advised to you at or before the time of providing the advice or service.  Where a policy is cancelled before the period of insurance has ended we will usually retain the commission/fee on any return premium involved.

UIG may receive additional remuneration from insurers with whom they have profit share or volume bonus arrangements. This remuneration is payable if they meet certain agreed sales and/or profitability targets set by the insurer.  If they have profit share arrangements with an insurer that apply to a product we recommend to you, we will advise you of this at the time of making any such recommendation if the amount involved is material.

UIG retain the interest on premiums paid by you that are held in their trust account before paying the insurer.

UIG are a shareholder of STEADFAST PTY LTD.  They have exclusive arrangements with some insurers where they receive between 0.5 – 1.5% commission on the premium placed by us with those insurers.  These payments are used to operate STEADFAST.  Depending on the operating costs of STEADFAST (including the costs of member services provided to us and other shareholders) and the amount of total business UIG place with the participating insurers in any financial year, they may receive some of that commission at the end of each financial year.

As a STEADFAST shareholder, they can access services including operating and compliance tools, advice and assistance from professional bodies, group insurance arrangements, product comparison and placement support, claims support and purchasing arrangements.  These member services are either funded or subsidised by STEADFAST or available exclusively to shareholders for a fee.

If you pay by credit card we will charge you a credit card (incl. arrangement & handling) fee, which is disclosed and shown separately on our invoices, they are non-refundable.  This fee covers the cost of bank charges etc. associated with such facilities.

Premium funding products enable you to pay your premiums by instalments.  Premium funders do charge interest.  We can arrange premium funding if you require it.  We may receive a commission based on a percentage of the premium from the premium funder for doing so.  We will tell you the basis and amount of any such payment if you ask us.


We receive between 90 % and 93 % of UIG’s income that is generated by our clients.  If a person has referred you to us, we may pay them a part of any fees or commission received.  If you are a Retail Client and receive Personal Advice remuneration details will be disclosed in the SOA or invoices related to the advice.


As a business we have relationships with and receive income from various third parties as detailed in this FSG. For Retail Clients receiving Personal Advice, details of relationships that impact the advice will be included in any SOA or invoice documentation we send you.  All material conflicts that impact our advice, that are not mentioned in this FSG, will be advised to you on the invoices related to that advice.


UIG hold a Professional Indemnity Policy which also provides coverage for Us.  This policy is designed to pay claims by Third Parties (including our clients) arising out of our Professional Negligence.  The policy extends to cover UIG for work done by Us after We cease to work for UIG and satisfies the requirements for compensation arrangements under Section 912B of The Act.


To ensure that we provide you with appropriate products and services, you agree to us calling you at our discretion to discuss new products and services.  If you do not wish to receive such calls, please advise us and we will place you on our Do Not Call Register.


You are able to contact us by phone, in writing, by fax, email or in person.


The Federal Privacy Act 2000 sets out standards for the collection and management of personal information.  With your consent, we will only use your personal information for general insurance services.


All retail products are subject to a 14 day ‘cooling off period’.  This means that if you are not happy with the product, you have 14 days to withdraw from the contract at no cost to you.


Clients not satisfied with our services should contact UIG’s Complaints Officer.  They are members of the Financial Ombudsman Service (FOS), a free consumer service. Further information is available from our office, or contact FOS directly on 1300 780 808 or visit  They also adopt the Insurance Brokers Code of Practice.   FINANCIAL SERVICES GUIDE – SONA INSURANCE

ACN: 612 031 964

Physical Address:      Suite 4, 235 Main Street, Osborne Park WA 6017
Postal Address:      As above

Phone: (08) 9344 3496


AR No.       1241963


AFSL Licence No: 327131
ACN: 31 131 564 522

Address: Suite 306, 365 Lt Collins St, Melbourne VIC 3000

Phone: (03) 8676 0344
Fax: (03) 8676 0504


This FSG has been authorised by the licensee and applies from 15/05/2016